Introduction:
It has been surveyed that the pain of kidney stones can be as dreadful & excruciating as a mother delivering a baby. 17 crore Indians are suffering from the problem of kidney stones every year but only a few million are getting their kidney stones operated. The remaining Indians go through this pain day in & day out because of 2 reasons - either they fear surgeries or they don’t have enough money to get it operated. Average cost of surgeries can be somewhere between Rs.30,000 to 2 lakhs & sometimes even more if the stones keep recurring.
The burden of kidney stones in India is further compounded by a lack of access to proper diagnosis and treatment, particularly in rural areas. Dr Mantra aims to address these challenges by providing cost-effective and holistic solutions for those suffering from kidney stones in India, by utilising the proven formulations of Ayurveda along with diet plans & doctor consultations.
The idea of Dr Mantra cropped up due to a serious lack of thought leadership in kidney stone pre-operative solutions. Dr Mantra procures hand-picked proven ayurvedic ingredients which are 100% Natural with no-side effects, which has resulted in a 60% faster treatment with a personalised ayurvedic approach.
Dr Mantra is founded by 2 exceptional founders with a hardcore sales experience. Takki Zain has 6+ years of hardcore sales & business development experience in big shot companies like BYJU’s & Livspace. Shivansh Jain has an experience of 6+ years of sales & digital marketing in highly aggressive startups like BYJU’s & Lybrate. Both of them have bootstrapped Dr Mantra in the midst of COVID-19 pandemic, made it profitable & scaled it up to 20 lakhs monthly revenue with 15% MoM growth.
Market Opportunity:
The market sentiment is shifting from immediate curative measures to wholistic overall wellness. Owing to the sudden boost in the ayurvedic wellness industry post COVID-19, the ayurvedic industry is growing at a CAGR of 19%. Kidney stone ayurvedic wellness is a hugely untapped market of $7.87 billion.
100X Thesis:
Kidney stone is a very common ailment and has millions suffering from the same. This is also Dr Mantra’s hero product currently and they have sales growing in the same segment. Ayurveda is a growing therapy worldwide which supposedly has less side effects. It’s popularity has gained momentum in the last 5-6 years. Dr Mantra’s promising founder team, their xp in this field and a whole range of products to be launched later makes this a promising bet in healthcare space.
Conclusion:
Both the founders are well experienced in the space and are already seeing fantastic traction in the space with stupendous repeat purchases which shows the proof of the concept and finesse in the execution. We feel, combined with the market opportunity and given the founders commitment and passion towards the business, this company can grow leaps & bounds. We think this is an exciting opportunity and believe that the team has a strong product portfolio to give tough competition in the market.
