essed unhappiness in 2023, more than doubling the figures from previous year. This concerning trend can be largely attributed to prevailing misconceptions about happiness. Many perceive it as an uncontrollable force, something that merely occurs. However, as the Dalai Lama wisely noted, "Happiness is not ready-made. It comes from your actions." Happiness is, indeed, a skill that can be cultivated and seamlessly integrated into one's daily life, to increase the quality of their mental wellbeing.

The Happiness Project, also known as THAP, emerges as the answer to young India’s pursuit of happiness. It is India’s first digital happiness gym that enables users to build a happier, healthier mind.  THAP is on a mission to ensure that the journey to find happiness is well guided with scientifically backed tools that enable users to develop “happiness habits”  that contribute to building a resilient and happier mind.

Founded by dynamic sister duo, Natasha Sagar and Tintisha Sagar, THAP aims to achieve happiness as the end outcome by offering happiness workouts, access to qualified coaches, community support forums and self evaluation tools. Unlike other mental health apps, THAP takes a preventive approach instead of a rehabilitative one. It enables users to develop sustainable happiness habits using science backed tools like cognitive restructuring and emotional regulation.

THAP’s proprietary Happiness Index allows users to measure their progress on a weekly basis. In fact, Users witness a remarkable 33% increase in their happiness levels in just 14 days of using THAP!

Drawing from their extensive experience across countries like USA, Kenya, UAE & India in the healthcare field, including collaborations with institutions like Sagar Hospitals and Dayananda Sagar Institutions, as well as a successful foray into the world of investment banking, Natasha and Tintisha are primed to lead THAP in addressing the pressing issue of escalating mental health challenges. They bring to the table a holistic approach to happiness and well-being, solidifying their position as pioneers in tackling this critical global issue.

Market Opportunity-

THAP is designed keeping young India in mind specifically targeting individuals aged 18 to 40, comprising Gen Z and Millennials. This demographic is notably proactive in placing their happiness and well-being as paramount in their lives. This opens up a TAM of 336 million users and a $17 billion opportunity in India alone.

The global market for mental health apps, as reported by Grand View Research in 2022, had already reached an impressive value of USD 5.2 billion. Forecasts suggest that this market will experience significant growth, with a projected compound annual growth rate (CAGR) of 15.9% from 2023 to 2030.

The outbreak of the COVID-19 pandemic played a pivotal role in this growth trajectory. It triggered a surge in mental health app downloads and, perhaps more importantly, raised widespread awareness regarding the critical nature of mental health issues. Consequently, this landscape has generated ample growth prospects within the digital health and mobile health sectors.

100X Thesis -

THAP founders have a proven background of execution across various industries. Their positioning as a Happiness product counter to the market allows them the ability to create their own blue ocean. With the mix of a large blue ocean market, and good founders, 100X believes THAP could be the Headspace of India.

Conclusion -

The market opportunity is substantial, with the global Wellbeing App market projected to grow significantly. THAP's distinct positioning as a happiness product and its seasoned founders make it a prime contender to become India's Headspace. With a vast untapped market and strong leadership, 100X VC sees immense potential in THAP's journey towards addressing India’s unhappiness crisis.