Introduction:
Options trading in India is booming, with the derivatives market experiencing a 33% YoY growth. However, traditional broker terminals are inefficient, slow, and fail to meet the needs of modern traders who demand speed, flexibility, and advanced tools to optimize their strategies. Traders spend excessive time navigating cumbersome interfaces, managing risks manually, and struggling with the complexities of strategy automation—barriers that significantly impact profitability and decision-making.
TRADO addresses these pain points with a lightning-fast SaaS platform designed exclusively for options traders. Built for speed and efficiency, TRADO empowers traders to execute trades in just 2 seconds, which is 20 times faster than conventional platforms. It offers no-code strategy automation tools, advanced risk management features, and seamless multi-broker integration, democratizing algorithmic trading and enabling users to trade smarter and faster. With TRADO, traders can focus on optimizing their strategies instead of battling inefficiencies.
Led by a team of IIT Ropar graduates with expertise in options trading, technology, and finance, TRADO is positioned to become the go-to platform for options traders in India. Shubhendra Gautam, the CEO, brings over 3 years of experience in options trading and automation, while Adarsh Kumar, the CTO, and Ashish Bedi, the COO, combine strong technical and operational skills. Vivek Yadav, the CFO, complements the team with financial expertise gained from co-founding a previous venture.
Market Opportunity:
India is the fastest-growing derivatives market in the world, driven by increasing retail participation, growing financial literacy, and the digitization of trading platforms. The country’s derivatives trading volume reached ₹107 trillion in FY23, with significant growth potential as more retail investors enter the market. The total revenue opportunity in India’s trading software and services sector is estimated to be over ₹3,500 crore annually.
Despite this growth, the market is underserved by existing platforms that lack speed, usability, and advanced tools. TRADO is uniquely positioned to fill this gap with its technology-driven features that cater specifically to the needs of options traders:
- No-Code Strategy Automation
: Empowers non-technical users to create and deploy trading algorithms, expanding access to algorithmic trading.
- Risk Management & Analysis Tools
: Provides robust features to help traders optimize their decisions and mitigate losses.
- Multi-Broker Integration
: Onboarded 7 major brokers, offering traders the flexibility to trade through their preferred platforms.
With its subscription-based revenue model and partnerships with brokers, TRADO has the potential to scale rapidly while capturing a significant share of this growing market. The platform’s appeal to both retail and professional traders further enhances its market opportunity.
100X.VC Thesis:
As demand for automated trading solutions grows among retail and institutional investors, Trado’s accessible, scalable platform empowers traders to design, backtest, and execute strategies with ease. We believe Trado’s unique offering positions it to capture a significant share of the growing algo-trading market, driving substantial value and scalability.
Conclusion:
TRADO is transforming the landscape of options trading with its lightning-fast execution, no-code strategy automation, and advanced risk management tools. By addressing the inefficiencies of traditional broker terminals, TRADO empowers traders to make smarter, faster decisions, democratizing access to algorithmic trading and simplifying complex processes.
Under the leadership of a strong founding team—Shubhendra, Adarsh, Ashish, and Vivek, TRADO combines expertise in trading, technology, and finance to deliver a cutting-edge solution for India’s growing derivatives market. With a clear value proposition, scalable business model, and massive addressable market, TRADO is poised to become a leader in India’s trading software industry. It offers a compelling investment opportunity for those looking to support innovation in fintech and capital markets.
