Introduction:
We are excited to invest in WomanLikeU, a vacation wear brand that aims to empower Indian women by providing them with a wide range of vacation wear options that cater to different body types. With the mindset shift towards body positivity and increased openness to experimenting with vacation wear, WomanLikeU is well-positioned to capture a significant market opportunity in India.
Traditionally, Indian women have felt uneasy about wearing vacation wear due to limited options and body insecurities. WomanLikeU addresses these concerns by offering a diverse range of styles, including high to low waist, various coverage options, and real images featuring different body types. The brand also focuses on affordability, personalised styling, and a thorough study of body specs and shapes.
Founders: WomanLikeU is founded by Shrijal Dave and Zoheib. Shrijal, who brings four years of experience in design, development, brand management, and marketing, along with a background as a senior buyer at ShopUP and merchandiser at Voonik. Zoheib contributes over 15 years of experience in fashion retail, strategy planning, brand management, quality control, and manufacturing, having worked at ShopUP, Voonik, Cognizant, and Madura.
Since its launch in July 2022, WomanLikeU has shown promising progress. With a bootstrapped approach and a 2-person team, they have gained 37000followers and garnered 5000 happy customers. Notably, they have been featured in Filmfare cover magazine, indicating early recognition and visibility in the industry. WomanLikeU has demonstrated strong growth potential and customer satisfaction.
Market Opportunity:
With a total female population of 680 million in India and a target audience of 80 million potential urban Indian women who go on vacation at least once a year and spend INR 5000 on clothes for that. This makes the total market value to be USD 5 billion. Despite competition from established brands like H&M, M&S, and others, WomanLikeU has already gained traction and built a loyal customer base.
100X Thesis:
100X believes that the Women Swimwear market offers a large untapped blue ocean market ready to be captured. Zoheib and Shrijal have the right fashion education & work background to create the best swimwear products and build and scale a brand around them. With a focus on and size inclusivity, WomanLikeU is ready to build the next large women’s fashion vacation wear brand in India.
Conclusion:
WomanLikeU presents a compelling investment opportunity for its unique positioning in the Indian vacation wear market. With a focus on body positivity, affordable options, and personalised styling, the brand aligns with the changing preferences and aspirations of Indian women. We look forward to supporting WomanLikeU in their journey towards empowering women and becoming a leading vacation wear brand in India.
