Mumbai, February 12, 2024: Happi Planet
, a leading brand of plant based & non-toxic consumer safe home care products, has announced a USD 1M in a funding round from Fireside Ventures. This is Happi Planet’s second fundraise, following a USD 160k raise from 100X.VC in March 2023. Happi Planet will use the funding proceeds to expand the category via consumer education & to further accelerate their offline presence.
makes home care products that provide Effective Cleaning, Powered by Nature. The products are made from 100% plant-based actives, making them non-toxic & hence safe for their consumers. The brand believes in full ingredient transparency & discloses all ingredients on the packaging label itself, without any regulatory mandate, because consumers deserve to know what they are using. What’s more, Happi Planet is also Asia’s first brand to be selling home care products in a planet friendly paper packaging, reducing plastic footprint by up to 90%.
Consumers think about product safety in a particular hierarchy. Starting with what they are putting IN THE BODY (Food), followed by what they are putting ON THE BODY (Beauty & Personal Care Products) & now these consumers are thinking about what they are putting AROUND THE BODY (Home Care Products).
Happi Planet is founded by Nimeet Dhokai & Mayank Gupta, both of whom are Procter & Gamble alumnus, with 13 years of experience between them, in the non-food FMCG space. Happi Planet was launched in July 2022 & has since cemented its position as one of the largest players in the plant-based home cleaning market. Happi Planet products can be brought on online platforms like Amazon, Big Basket & D Mart Ready, as well as in offline modern trade stores like Reliance Signature stores.
With this fundraise, Happi Planet will double down its efforts on online platforms & expand its physical reach to 250+ stores by the end of 2024, delivering a 10X topline growth in the next 12 months.
Commenting on the fundraise, the co-founders Nimeet Dhokai& Mayank Guptasaid
, “Happi Planet’s vision is to provide safer home cleaning alternatives to Indian consumers, at affordable prices. We are delighted to have Fireside Ventures join us on our mission to disrupt the home cleaners’ market & create a household brand name in the next 5 years.”
On the fundraise, Ankur Khaitan, Principal at Fireside Venturessaid
, “The wave of conscious consumption continues to evolve, and we see several product categories being added, which are now included as regular household purchase. And at the centre of this trend is the home cleaning space, which is at an inflection point where consumers are aware and cautious of effects of harmful chemicals in their home cleaning products being used daily. Our investment in Happi Planet is based on their innovative formulations of less nasties, bringing in high efficacy at conducive price point, these are all factors which allows them to not only infuse trial but also ensure repeatability.”
On the fundraise, Ninad Karpe, Founder & Partner at 100X.VCsaid
, “As the first institutional investors in Happi Planet, we are thrilled by their successful completion of the latest funding round. At 100X, we ardently advocate for the availability of safe, non-toxic products for consumers. The escalating demand for such goods underscores a pivotal market trend, and we firmly believe Happi Planet is primed to capitalize on this momentum, propelling their business to rapid expansion.”
About Happi Planet:
Happi Planetmakes effective, natural & chemical free home hygiene products that get the cleaning job done, without the nasty chemicals. This allows consumers to make a safer choice, without compromising on the quality of cleaning & is Asia’s first brand to launch home care products in a unique paper packaging.
